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編號商品編號商品名稱作者類別使用課程名稱
19-800-122Juice Guys (A)Lassiter, Joseph B.;Fox, Sharon;Rushmore, CindyEntrepreneurshipPricing( MKTG313 )
29-500-068Coca-Cola''s New Vending Machine (A): Pricing to Capture Value, or Not?King, Charles;Narayandas, DasMarketingPricing( MKTG313 )
39-580-104Cumberland Metal Industries: Engineered Products Division--1980Shapiro, Benson P.;Sherman, Jeffrey J.MarketingPricing( MKTG313 )
49-590-081Clark Material Handling Group-Overseas: Brazilian Product Strategy (A&B) (Condensed)Dolan, Robert J.MarketingPricing( MKTG313 )
59-590-121Perceptual Mapping: A Manager''s GuideDolan, Robert J.MarketingPricing( MKTG313 )
69-592-034Market ResearchDolan, Robert J.MarketingPricing( MKTG313 )
79-598-150Biopure Corp.Gourville, John T.MarketingPricing( MKTG313 )
89-191-138Value of InformationBell, David E.OtherPricing( MKTG313 )
99-893-005Nopane Advertising StrategyBell, David E.OtherPricing( MKTG313 )
109-894-032Causal InferenceSchleifer, Arthur , Jr.OtherPricing( MKTG313 )
    
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