編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-800-122 | Juice Guys (A) | Lassiter, Joseph B.;Fox, Sharon;Rushmore, Cindy | Entrepreneurship | Pricing( MKTG313 ) |
2 | 9-500-068 | Coca-Cola''s New Vending Machine (A): Pricing to Capture Value, or Not? | King, Charles;Narayandas, Das | Marketing | Pricing( MKTG313 ) |
3 | 9-580-104 | Cumberland Metal Industries: Engineered Products Division--1980 | Shapiro, Benson P.;Sherman, Jeffrey J. | Marketing | Pricing( MKTG313 ) |
4 | 9-590-081 | Clark Material Handling Group-Overseas: Brazilian Product Strategy (A&B) (Condensed) | Dolan, Robert J. | Marketing | Pricing( MKTG313 ) |
5 | 9-590-121 | Perceptual Mapping: A Manager''s Guide | Dolan, Robert J. | Marketing | Pricing( MKTG313 ) |
6 | 9-592-034 | Market Research | Dolan, Robert J. | Marketing | Pricing( MKTG313 ) |
7 | 9-598-150 | Biopure Corp. | Gourville, John T. | Marketing | Pricing( MKTG313 ) |
8 | 9-191-138 | Value of Information | Bell, David E. | Other | Pricing( MKTG313 ) |
9 | 9-893-005 | Nopane Advertising Strategy | Bell, David E. | Other | Pricing( MKTG313 ) |
10 | 9-894-032 | Causal Inference | Schleifer, Arthur , Jr. | Other | Pricing( MKTG313 ) |